Updated: January 4, 2023

AdRetriever Privacy Policy

AdRetriever Inc. (together with our affiliates and subsidiaries, “AdRetriever,” “we,” “us,” or “our”) is committed to fair and transparent processing and use of the personal information of our customers, consumers and website visitors. We work to protect the personal information we collect and to ensure that users have the greatest possible control over their personal information.

This “Privacy Policy” explains the types of personal information that we collect, how we use and share the information provided, and how you can manage the privacy of your personal information at AdRetriever. It applies to the information we collect from users of our platforms, our websites located at www.adretriever.com, and any other websites or digital properties that link to this Privacy Policy (collectively, the “Site”), our software applications, our marketing communications and social media pages, and our related products and services (we refer to all these things in this Privacy Policy as the “Services“).

If you have questions about privacy or information security at AdRetriever or related to any of our Services, please contact us at privacy@adretriever.com.




We may collect the personal information that you provide through our Services or otherwise including the following:



We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your activity over time on the Services and other online sites and services, such as:



Like many online services, we use cookies and similar technologies to facilitate some of our automatic data collection, including:


For more information about our use of these technologies, see our Cookie Policy.



We may receive personal information about you from other sources, such as our customers; companies that help provide our Services; data providers; business partners, such as joint marketing partners; and publicly-available sources, such as social media platforms.  We may combine such personal information with information we have already collected about you.


Users of the Services may have the opportunity to refer colleagues or other contacts to us and share their contact information.  Please do not provide us with someone’s contact information unless you have their permission to do so.


Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g. information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership, or other sensitive status) on or through the Services, or otherwise to us.



We use your personal information for the following purposes and as otherwise described either in this Privacy Policy or at the time of collection.


We may use your personal information:



We may use your information for research and development purposes, including to improve the Services, understand and analyze the usage trends and preferences of our users, and develop new features, functionality, and services.  As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.



We, our business partners and our third party advertising partners, may collect and use your personal information for direct marketing and interest-based advertising purposes.



We use your personal data as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.



We may use your personal data and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: 



In some cases we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.


We may share personal information with the following parties and as otherwise described in this Privacy Policy:



You can make the following choices with respect to your personal information:



AdRetriever is committed to protecting the security of the information we collect. Please note, no method of storage or transmission of data can be guaranteed or is fully secure.  While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.  You are responsible for maintaining the security of your username and password or other forms of authentication, limiting access to your devices and signing out of the Site after your sessions.



AdRetriever is headquartered in Canada and has service providers in other countries, and your personal information may be collected, used and stored in the Canada or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country.  By providing your personal information, where applicable law permits, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any applicable terms of service.



The Services are not directed at, and AdRetriever does not knowingly collect personal information from individuals under the age of 18. If we learn that we have collected personal information from a child under 18 without the consent of the child’s parent or guardian as required by law, we will delete it.



The Services may contain links to other websites and online services operated by third parties.  These links are not an endorsement of, or representation that we are affiliated with, any third party.  In addition, our content may be included on web pages or online services that are not associated with us.  We do not control third party websites or online services, and we are not responsible for their actions.  Other websites and services follow different rules regarding the collection, use and sharing of your personal information.  We encourage you to read the privacy policies of the other websites and online services you use.



We reserve the right to modify this Privacy Policy at any time. We encourage you to periodically review this page for the latest information on our privacy practices. If we make material changes to this Privacy Policy, we will notify you by email or another manner through the Services that we believe is reasonably likely to reach you.

Any modifications to this Privacy Policy will be effective upon our posting of the new terms and/or upon implementation of the new changes in the Services (or as otherwise indicated at the time of posting). In all cases, your continued use of the Services after the posting of any updated Privacy Policy indicates your acceptance of the update.



Please contact us if you have any questions or comments about our privacy practices or this Privacy Statement. You can always reach us online at privacy@adretriever.com. You can also reach us via mail or by phone at:

AdRetriever Inc.

Attn: Legal Department

Suite 2000, 10130 103rd Street NW

Edmonton, AB, Canada T5J 3N9



California CCPA and California CCRA

This section applies only to California residents. It describes how we collect, use, share, and in some cases process for others Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, “Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“CCPA”) but does not include information exempted from the scope of the CCPA.

Your California privacy rights.  You have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.

Access. You can request the following information about how we have collected and used your Personal Information during the past 12 months:


Deletion. You can ask us to delete the Personal Information that we have collected from you.

Opt-Out of Sales. If we “sell” your Personal Information as described below, you can opt out.

Nondiscrimination. You are entitled to exercise the rights described above free from discrimination. This means that we will not penalize you for exercising your rights by taking actions such as denying you services; increasing the price/rate of services; decreasing service quality; or suggesting that we may penalize you as described above for exercising your rights.

You may submit a request to exercise your California privacy rights described above as follows:


We will need to verify your identity to process your access and deletion requests and we reserve the right to confirm your California residency. Government identification may be required. If you wish to designate an authorized agent to make a request on your behalf, we will need to verify both your and your agent’s identities and your agent must provide valid power of attorney or other proof of authority acceptable to us in our reasonable discretion. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it. In certain cases, we may be required or permitted by law to deny your request.

Personal information we collect, use and disclose.  The chart below describes the categories of Personal Information we have collected in the preceding 12 months (as described in the section above titled “Personal Information We Collect”) by reference to the categories specified by the CCPA (California Civil Code § 1798.140(o)).  We may share any of the following Personal Information with service providers and third parties for business purposes, such as operational purposes and other purposes related to providing you with the products and services you seek from us.  We provide information about the specific business purposes for which we disclose Personal Information in the “How We Use Personal Information” section above.  We provide information about the categories of third parties to whom we disclose Personal Information in the “How We Share Personal Information” section above.

CCPA Personal Information Categories


Individual Identifiers & Demographic Information

Contact data; device data

Commercial Information

Transaction data; preference data; communications; online activity data

Financial Information

Transaction data

Internet or Network Activity

Device data; online activity data

Professional or Employment Information

Contact data; transaction data; account data

Sensory Data

Communications (such as call recordings from our customer service line)

Inferences Drawn from Personal Information


AdRetriever must also disclose whether we disclose Personal Information for a “business purpose” or for “valuable consideration” as those terms are defined under the CCPA. The CCPA also calls this latter category a “sale.” Like many companies online, AdRetriever uses services provided by Google and other partners that track website visitor activity to help deliver interest-based ads to those visitors. Our use of some of these services may be classified under California law as a “sale” of your Personal Information to the companies that provide the services because they collect Internet or Network Activity information from our users (e.g., device data and online activity data) to help them serve ads more likely to interest you. Please see the “Your Choices” section, above, for more information regarding interest-based advertising. If AdRetriever processes Personal Information of California consumers for or on behalf of a third party organization such as a client, we will obtain consent from that organization prior to processing.



Virginia Consumer Data Protection Act (CDPA)

Under the Virginia Consumer Data Protection Act (CDPA), Virginia residents have certain rights related to their personal data. These rights include:

To exercise any of these rights, please contact us at privacy@adretriever.com. We will respond to your request within 45 days. Please note that we may need to verify your identity before fulfilling your request.



The information provided in this section applies only to individuals in the European Economic Area and the United Kingdom (collectively, “Europe”).

Personal Information.  Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.

Controller.  The controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation is AdRetriever Inc., Suite 2000, 10130 103rd Street NW, Edmonton, AB, Canada, T5J 3N9.

Legal Bases for Processing.  The legal bases of our processing of your personal information as described in this Privacy Policy will depend on the type of personal information and the specific context in which we process it.  However, the legal bases we typically rely on are set out in the table below.  We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at privacy@adretriever.com.

Processing Purpose

Legal Basis

To Deliver the Services

Processing is necessary to perform the contract governing our operation of the Site or the provision of the Services, or to take steps that you request prior to engaging our services.  Where we cannot process your personal data as required to operate the Services on the grounds of contractual necessity, we process your personal information for this purpose based on our legitimate interest in providing you with the products or services you access and request.

Research and Development

Processing is based on our legitimate interests as described in this Privacy Policy.

For Compliance, Fraud Prevention and Safety

Processing is based on our legitimate interests as described in this Privacy Policy.

Marketing and Advertising

Processing is based on your consent where that consent is required by applicable law.

Where such consent is not required by applicable law, we process your personal information for these purposes based on our legitimate interests in promoting our business and showing you tailored relevant content.

To Comply with Laws and Regulations

Processing is necessary to comply with our legal obligations.

With Your Consent

Processing is based on your consent.  Where we rely on your consent you have the right to withdraw it any time in the manner indicated when you consent or in the Services.

Use for New Purposes.  We may use your personal information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it.  If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.

Retention.  We will retain your personal data for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights.  European data protection laws give you certain rights regarding your personal information.  You may ask us to take the following actions in relation to your personal information that we hold:


You may submit these requests by contacting us at privacy@adretriever.com or at the mailing address listed above.  We may request specific information from you to help us confirm your identity and process your request.  Applicable law may require or permit us to decline your request.  If we decline your request, we will tell you why, subject to legal restrictions.  If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction.  You can find your data protection regulator at this address https://edpb.europa.eu/about-edpb/about-edpb/members_en.

Cross-Border Data Transfer.   If we transfer your personal information to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so. Please contact us at privacy@adretriever.com for further information about any such transfers or the specific safeguards applied.